This was the first Super Bowl played after the completion of the AFL-Merger. As per the merger agreement, all 26 AFL and teams were divided into 2 conferences with 13 teams in each of them. Along with the Colts, the Cleveland Browns and the Pittsburgh Steelers agreed to join the 10 AFL teams to form the . The remaining 13 teams formed the . This explains why the Colts represented the in Super Bowl III, but not the for Super Bowl V. Baltimore advanced to Super Bowl V after posting an 11-2-1 regular season record. Meanwhile, the Cowboys were making their first Super Bowl appearance after posting a 10-4 regular season record.