The Cowboys advanced to their third Super Bowl in team history with their rather high-tech offense and "flex" defense. Quarterback Roger Staubach had a solid season, passing for 2,666 yards and 17 touchdowns, while also rushing for 310 yards. Wide receiver Drew Pearson led the team with 46 receptions for 822 yards and 8 touchdowns. Wide receiver Golden Richards and tight end Jean Fugett were also reliable targets in the Cowboys' passing game, combining for 59 receptions and 939 receiving yards.
Like the Steelers, Dallas was a run-based team. Fullback Robert Newhouse was their leading rusher with 930 yards, and also caught 34 passes for 274 yards. Halfback Doug Dennison contributed 388 yards. Perhaps the most talented player in the backfield was halfback Preston Pearson (no relation to receiver Drew Pearson), who signed on the team as a free agent after being cut by the Steelers in the preseason. Preston rushed for 509 yards, caught 27 passes for 351 yards, and added another 391 yards returning kickoffs. Preston had been especially effective in the playoffs, where he caught 12 passes for 200 yards and three touchdowns, and was extremely eager to increase his numbers in the Super Bowl against the team that let him go. Up front, the offensive line was led by All-Pro right tackle Rayfield Wright.
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